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Elements of an Effective ESD Control Program
    How to we develop and maintain a program that puts these basic principles into practice? How do we start? What is the process? What do we do first? Ask a dozen experts and you may get a dozen different answers. But, if you dig a little deeper, you will find that most of the answers center on similar key elements. You will also find that starting and maintaining an ESD control program is similar to many other business activities and projects. Although each company is unique in terms of its ESD control needs, there are at least 6 critical elements to successfully developing and implementing an effective ESD control program.
1. Establish an ESD Coordinator and ESD Teams.
    As the problem-solving style of the decade, the team approach particularly applies to ESD because the problems and the solutions cross various functions, departments, divisions and even suppliers in most companies. Team composition includes line employees as well as department heads or other management personnel. ESD teams or committees help assure a variety of viewpoints, the availability of the needed expertise, and commitment to success. An active ESD committee helps unify the effort and brings additional expertise to the project. Committee or team membership should include representation from areas such as engineering, manufacturing, field service, training, and quality. Heading this team effort is an ESD Program Coordinator. Ideally this responsibility should be a full-time job. However, we seldom operate in an ideal environment and you may have to settle for the function to be a major responsibility of an individual. The ESD coordinator is responsible for developing, budgeting, and administering the program. The coordinator also serves as the company's internal ESD consultant to all areas.
2. Assess Your Organization, Facility, Processes and Losses
    Your next step is to gain a thorough understanding of your environment and its impact on ESD. Armed with your loss and sensitivity data, you can evaluate your facility, looking for areas and procedures that may be contributing to your defined ESD problems. Be on the lookout for things such as static generating materials and personnel handling procedures for ESD-sensitive items.
3. Establish and Document Your ESD Control Program Plan
    After completing your assessment, you can begin to develop and document your ESD control program plan. The plan should cover the scope of the program and include the tasks, activities and procedures necessary to protect the ESD sensitive items at or above the ESD sensitivity level chosen for the plan. Prepare and distribute written procedures and specifications so that everyone has a clear understanding of what is to be done. Fully documented procedures will help you meet the administrative and technical elements of ANSI ESD S20.20 and help you with ISO 9000 certification as well.
4. Build Justification to Get the Management Support Top Management
    To be successful, an ESD program requires the support of your top management, at the highest level possible. What level of commitment is required? To obtain commitment, you will need to build justification for the plan. You will need to emphasize quality and reliability, the costs of ESD damage, the impact of ESD on customer service and product performance. You may even need to conduct a pilot program if the experience of other companies is not sufficient to help prove your point.
5. Define A Training Plan
    Train and retrain your personnel in ESD and your company's ESD control program and procedures. Proper training for line personnel is especially important. They are often the ones who have to live with the procedures on a day-to-day basis. A sustained commitment and mindset among all employees that ESD prevention is a valuable, on-going effort by everyone is one of the primary goals of training.
6. Develop and Implement a Compliance Verification Plan
    Developing and implementing the program itself is obvious. What might not be so obvious is the need to continually review, audit, analyze, feedback and improve. Auditing is essential to ensure that the ESD control program is successful. You will be asked to continually identify the return on investment of the program and to justify the savings realized. Technological changes will dictate improvements and modifications. Feedback to employees and top management is essential. Management commitment will need reinforcement.
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